Search Engine Optimization is the key to increasing organic site traffic and obtaining long term growth
Research is the first step. We find out what the most popular keyword searches are in your industry, what keywords your competition is focusing on, and where the best opportunities are. The best opportunities being the keywords or phrases with a high search volume but your competition isn't as focused on optimizing their site for those keywords.
Onsite SEO means doing everything to your site that is possible in order to optimize it to get ranked high. Quality content being first and foremost, but also making sure there's no technical errors, alt tags on images, page loading speeds, SSL certificate etc. There's a laundry list of things we can do to improve your website.
Offsite SEO primarily refers to backlinks. The higher number and higher quality of backlinks you have the higher authority ranking you receive. Having a higher authority increases your rank. Backlinks aren't always as easy to achieve but there's many ways to start getting backlinks even for small businesses and we can show you ways to do it.